Small Business Growth: Marketing, Operations, and Customer Retention

Module 1: Defining Your Business Model

• Finding Your Niche
• Unique Value Proposition
• Target Customer Profiles

Module 2: Financial Basics for Owners

• Bookkeeping Basics
• Cash Flow Management
• Pricing Your Services

Module 3: Legal Essentials

• Business Licenses and Permits
• Insurance Essentials
• Contracts and Agreements

Module 1: Local Marketing Strategies

• Google Business Profile
• Flyers, Events, and Referrals
• Partnerships and Cross-Promotion

Module 2: Social Media for Small Biz

• Choosing the Right Platforms
• Content That Converts
• Paid Ads on a Budget

Module 3: Building Your Online Presence

• Building a Simple Website
• SEO for Local Businesses
• Online Reviews Strategy

Module 1: Streamlining Daily Operations

• Time Management for Owners
• Automating Repetitive Tasks
• Inventory and Supply Chain

Module 2: Hiring and Onboarding

• Writing Great Job Posts
• First-Week Onboarding
• Building a Training Manual

Module 3: Systems and Tools

• CRM and Project Management
• Point of Sale and Payments
• Communication Tools

Module 1: Customer Retention Playbook

• Follow-Up Systems
• Loyalty and Rewards Programs
• Turning Complaints Into Fans

Module 2: Revenue Growth Tactics

• Upselling Without Being Pushy
• Adding New Revenue Streams
• Seasonal Business Planning

Module 3: Planning for the Future

• Setting 1-Year and 5-Year Goals
• Hiring a Manager
• Building a Business That Runs Without You