Introduction to E-Con Microeconomics

Module 1: Module 1: Understanding Economic Principles

• Lesson 1: What is Microeconomics?
• Lesson 2: Supply and Demand Basics
• Lesson 3: Elasticity Explained
• Lesson 4: Market Equilibrium

Module 2: Module 2: Consumer Behavior in E-Commerce

• Lesson 1: Understanding Consumer Preferences
• Lesson 2: The Role of Information
• Lesson 3: Decision-Making Processes
• Lesson 4: Factors Influencing Online Purchases

Module 3: Module 3: Market Structures

• Lesson 1: Types of Market Structures
• Lesson 2: E-Commerce and Perfect Competition
• Lesson 3: Monopoly in the Digital Age
• Lesson 4: Oligopoly and Pricing Strategies

Module 1: Module 1: The Basics of Pricing

• Lesson 1: Understanding Pricing Strategies
• Lesson 2: Cost-Plus Pricing
• Lesson 3: Value-Based Pricing
• Lesson 4: Dynamic Pricing in E-Commerce

Module 2: Module 2: Consumer Perception of Price

• Lesson 1: The Psychology of Pricing
• Lesson 2: Price Anchoring Effects
• Lesson 3: Discounting Strategies
• Lesson 4: Perceived Value vs. Actual Value

Module 3: Module 3: Competition and Pricing

• Lesson 1: Analyzing Competitor Pricing

Module 1: Module 1: Market Research Techniques

• Lesson 1: Primary vs. Secondary Research
• Lesson 2: Survey Design for E-Commerce
• Lesson 3: Analyzing Online Consumer Behavior
• Lesson 4: Utilizing Analytics Tools

Module 2: Module 2: Competitive Analysis in E-Commerce

• Lesson 1: Identifying Competitors
• Lesson 2: SWOT Analysis for E-Commerce
• Lesson 3: Benchmarking Against Competitors
• Lesson 4: Strategic Positioning in E-Commerce

Module 3: Module 3: Trends and Future of E-Commerce

• Lesson 1: Current E-Commerce Trends